Business owners sometimes neglect the power of Google algorithm changes until it’s too late. Many companies stay unaware of how much money they lose due to a decrease in traffic or rankings. Google’s Algorithm updates are unexpected and quick and can have severe impacts if you are not prepared.

Many companies provide digital marketing services and ensure high rankings and ROI. However, Google Algorithms play a crucial role in overall business marketing. Let’s have a look their latest update.

We saw a Google Algorithm update in the later 2018 that emphasised on providing an extraordinary search journey. Based on what the customers have bookmarked or previously searched for, Google displays a unique set of results by executing two new features.

  • Activity Cards – A user’s online activity-related information, such as the search queries, the time spent on each site, and their engagement behaviour are all stored on Google Activity Cards.
  • Collections – customised folders that contain Google Activity Cards

Purchase Process

1. Search – A user, looking for a product, types in specific keywords into Google.

2. Comparison – The user will visit several websites and compare competitors.

3. Evaluation – A certain amount of time(minutes, hours, days. etc.) passes in which the user views their buying choices.

4. Decision – The user goes back to Google and enters a search query similar to the one they did in step one, and makes a buying decision.

Now, Google decides to try to improve it by implementing more personalisation, i.e., it shifts the products the user has previously seen, toward the top of the search results. In their research, Google discovered that the user wants to see the previously viewed results, instead of new ones.

How Google Algorithms affect your Business?

· Web traffic & Search visibility changes

· Rankings & User behaviour

· Sales & ROI(Return on investment)

Noticed any changes in your content since the latest Google updates Kindly get in touch with a leading IT organisation, Wisdom Tree Ventures, that provides the best digital marketing services across India.

How a Business benefits from Google Algorithm Updates?

1. Consistently ensure accuracy in your listings across all online mediums, such as Google, Yahoo, Instagram, Facebook.

2. Monitor your page traffic and levels of the store location.

3. Instead of focusing on short-term optimisation strategies, the target should only be Customer Experience.

Apart from being the Best Online Marketing Company in India, Wisdom Tree Ventures also extends its services in best-in-class SEO and Business Branding. Moreover, one can also reach them to check businesses rankings, brand performance across the top search engines, review management, and competitors’ rankings against yours.

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